An Internship With a Purpose

cynde cassidyEditor’s Note: Today’s post is by one of PPAZ’s interns, Cassidy Olson. Cassidy is an Arizona native who was born and raised in Prescott. She is currently studying public relations at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and will be graduating in December. Cassidy has been interned in the communications and marketing department at Planned Parenthood Arizona, December 2010 through May 2011.

My internship in the communication and marketing department at Planned Parenthood Arizona (PPAZ) came about really by happenstance; however, it turned into something greater than I could have expected. As a member of Arizona State University’s chapter of the Public Relations Student Society of America (PRSSA), I participated in an event called “Shadow Day.” During Shadow Day, each PRSSA member was matched with a business in Phoenix to visit for a day to learn how the public relations department at each organization functioned. I had always been interested in the nonprofit side of public relations, so when I found out that I had been matched with PPAZ for the day, I was eager to learn more about nonprofit PR for a couple of hours. Never had I expected my short visit would turn into an internship lasting five months.

When I met Cynde Cerf, communication and marketing manager at PPAZ, I was in awe of the fact that she was able to manage the entire PPAZ communication department by herself. Because of this, when Cynde mentioned she was on the look-out for interns, I thought it might be a fun opportunity to learn a few things and help out. In all reality, the internship did much more than that for me. Continue reading